Who Are the Core Customers of Chesnara Company?

Chesnara primarily serves holders of closed life and pension books-policyholders who bought plans no longer actively sold by original insurers. As of early 2026 Chesnara manages over 1,000,000 policies, making legacy policyholders the largest slice of the Chesnara customer base and the core focus for runoff management and cash-flow optimization.

Institutional sellers-major financial groups seeking to divest non-core closed books for Solvency II capital efficiency-are key B2B customers. Sellers such as large insurers and asset managers use Chesnara to transfer longevity and reserve risk, so these institutional relationships drive deal flow and growth.

Chesnara serves a mixed base: individual policyholders (pensioners and retirees, annuity holders) plus institutional counterparties (sellers and advisers). Movestic provides an open-book retail channel in Sweden, balancing the predominantly closed-book, institutional-driven model.

The closed-book legacy segment remains most commercially important in 2025/2026: it supplies predictable cash flows and reserves management opportunities. Chesnara's focus on runoff economics and capital efficiency makes legacy pension and retirement customers the primary revenue driver while Movestic targets growth among active savers.

The UK is Chesnara core customers' primary arena due to market fragmentation and large insurers offloading capital – intensive legacy books; in 2025 UK transfers and buyouts represented roughly 45% of the group's deal flow and remain central to Chesnara customer acquisition.

The Netherlands is a consolidation hotspot where Waard and Scildon win niche portfolios; as of early 2026 Dutch transactions accounted for about 30% of incoming policies, driven by smaller insurers exiting under rising regulatory costs.

Sweden remains a stronghold for unit – linked pensions; Movestic holds a top-tier position among independent brokers and contributes materially to Chesnara customer base in pensions and retirement products, representing near 15% of revenue mix in 2025.

Demand grew fastest in 2025-early 2026 in the Netherlands for micro – portfolio buys and in the UK for legacy transfer deals; Chesnara target market activity rose as regulatory costs prompted exits, boosting acquisition pipeline value by an estimated 20% year – on – year.

Movestic drives net-new business in 2025, growing Swedish retail premiums and helping Chesnara reach younger pension savers and individual policyholders without diluting legacy focus. Strategic M&A-including the 2025 integration of Sanlam Life & Pensions UK-adds scale to closed books and broadens Chesnara target market across ages and adviser channels.

Chesnara core customers-mainly pensioners and retirees and annuity holders-benefit from tight expense control and payment certainty; administrative efficiency in UK and Netherlands reduces leakage and preserves margins, sustaining cash generation as policies run off.

Renewals for in-force annuities and retained servicing relationships with financial advisers and brokers create stickiness; Chesnara reports steady cash remittances from closed books and rising Movestic cross-sell rates among Swedish customers, increasing lifetime value for individual policyholders.

The primary growth lever is Movestic's organic retail pensions pipeline plus selective closed-book acquisitions: integration of mid-sized portfolios (notably Sanlam Life & Pensions UK in 2025) expanded AUM and demonstrated scalability while keeping focus on legacy management. See Product Model of Chesnara Company for more detail.