Who Are the Core Customers of Gakken Holdings Company?

Primary users are Japanese primary and secondary students who use Gakken Classroom, juku (cram school) services, study guides, and e-learning platforms; parents of preschoolers and school-age children buy textbooks, learning kits, and supplementary education products.

The healthcare segment serves elderly residents needing serviced housing and nursing care-Gakken operated over 200 facilities in the fiscal 2025 period-while Southeast Asian expansion targets Vietnam and Thailand middle-class families for Japanese-style STEM and math education.

Gakken serves consumers (students, parents, elderly individuals) and institutional buyers (schools, daycare centers, healthcare operators) with physical products, digital curricula, and SaaS; B2B sales to schools have grown as teacher shortages increase demand for digital solutions.

By fiscal 2025 the silver-care segment became a dominant revenue driver, supported by > 200 operated facilities and rising demand for nursing care; education remains strategically vital, with SaaS and school partnerships growing in 2026.

Tokyo and surrounding urban prefectures concentrate high-income families and dense school districts, producing the largest demand for Gakken Holdings Company textbooks, Gakken i-pro e-learning subscriptions, and supplementary education products; schools and educators in these areas account for the bulk of domestic institutional sales.

Outside Tokyo, demand remains meaningful in regional prefectures for daycare, early childhood education market products, and Gakken Classroom franchises; internationally, Vietnam is a high-growth corridor where Gakken Classroom locations expanded in 2025 to capture a young, education-focused population and rising household education spend.

Gakken Holdings Company remains strongest where print textbook sales to schools and educators combine with digital adoption-Gakken i-pro-yielding recurring subscription revenue; in 2025, digital services grew materially, while serviced housing for the elderly (Satsuki) sustained occupancy often above 95%, supporting stable cash flows.

In the 2025-2026 cycle, demand growth is concentrated in Gakken i-pro e-learning and administrative automation for schools and educators, with e-learning users and subscribers rising notably; Vietnam and other ASEAN markets show the fastest enrollment growth for supplementary education customers and Gakken Classroom franchises.

Gakken targets students, parents, schools and educators while entering adjacent markets: daycare and early childhood centers, nursing homes, and B2B corporate training. It repurposes child-focused instructional design into brain-training for seniors, educational toys for preschoolers, and digital subscriptions for families, growing reach into the early childhood education market and the elderly-care sector.

Gakken preserves textbook, magazine, and supplementary education customers by keeping classroom products updated and aligned with Japanese curricula. Continued contracts with schools and educators, plus trusted study guides for high school students and Gakken textbook buyers in Japanese schools, sustain revenue while new services leverage the same learning science.

The unified Gakken ID launched in the DX push links e-learning platform users and subscribers, educational toy and learning kit customers, and elderly-care service clients, raising cross-sell and renewals. In 2025, digital subscriptions and platform services contributed an increasing share of recurring revenue, improving ecosystem stickiness for parents of preschoolers and homeschooling curriculum buyers.

The primary growth driver is applying proven instructional design to new verticals and monetizing via a single digital identity. By 2025-2026, Gakken scaled elderly-care offerings to match Japan's demographics while protecting high-margin educational sales; this diversification de-risks revenue against the declining birthrate and increases lifetime value across Gakken customers for daycare and early childhood centers and Gakken magazine readership demographics.