Who Are the Core Customers of Prysmian Company?

National grid operators such as Terna, Amprion, and TenneT drive demand for high-voltage and HVDC solutions; in 2025 Prysmian reported increased HVDC project backlog supporting cross-border links totaling over €3.1 billion of order intake in the Transmission segment.

Global carriers like Verizon and Orange and hyperscalers such as Microsoft and Amazon buy fiber and connectivity systems; Prysmian's Optical Solutions revenue contribution rose to support > 12,000 km of submarine and terrestrial fiber contracts in 2025.

Prysmian primarily serves businesses and institutions-utilities, grid operators, telecom operators, construction contractors, and large industrial customers-though post-2024 Encore Wire acquisition it also addresses US residential and commercial construction channels.

The Power Grid and Transmission pillar is most commercially important in 2025/2026, driven by energy transition projects and HVDC orders; Prysmian's Power Systems and Cables segments together generated the majority of group order intake, with the North America electrification push adding materially after the Encore Wire deal.

North America and Europe are the primary Prysmian core customers markets, accounting for the largest share of projects and spending; North America contributed approximately 40 percent of the group's adjusted EBITDA in early 2026, supported by Encore Wire integration and sustained U.S. infrastructure spending.

The offshore wind sector-North Sea and Atlantic coast-represents a high-growth vertical with a transmission order backlog near €18 billion; simultaneously, generative AI expansion is driving demand for high-count fiber cables in major data center hubs worldwide.

Prysmian customers include utilities and developers needing high-voltage transmission and submarine systems; the group's revenue mix and backlog show particular strength in subsea transmission and utility cable contracts across Europe and North America.

Electrification of transport in Europe is boosting e-mobility cable and charging infrastructure sales, while telecommunications operators and hyperscalers increase purchases of fiber for data centers-both are among the fastest-growing Prysmian target markets in 2025-2026. Read more on corporate direction in Mission, Vision, and Values of Prysmian Company

Prysmian expands Prysmian core customers by executing the Connect-to-Lead strategy to become a cabling solution provider, adding Prysmian customers in construction, utilities, and telecoms. The 2025 acquisition of Encore Wire gave immediate scale in North American low-voltage building wire, converting high-volume buyers into long-term clients through logistics and one-stop-shop service.

Prysmian clientele in subsea and HV transmission remain engaged due to sustained R&D, bespoke engineering, and project delivery track record. In 2025 Prysmian sustained >40% share in select subsea segments and kept margin-accretive contracts by focusing on complex, high-margin installs for utilities and renewable energy customers.

Repeat demand from key clients of Prysmian-utilities, offshore wind developers, and telecom operators-creates ecosystem stickiness: multi-year supply agreements and long lifecycle maintenance increase renewals. Cross-selling Encore Wire products into existing distribution channels deepens relationships with industrial customers that buy Prysmian cables.

Prysmian target markets growth in 2025/2026 is driven by combining high-margin subsea projects with scale in building-wire volumes; industrial and construction demand offset cyclicality in oil and gas. Diversification helped deliver resilient 2025 sales-group revenue mix shifts showed a meaningful increase in standardized products while preserving transmission and subsea order backlog.