Who Are the Core Customers of RTL Group Company?

RTL Group core customers are the 100 million daily viewers across its European linear channels, whose TV habits sustain advertising RPMs and national channel economics; linear reach remains the main volume driver for audience monetization.

Streaming subscribers numbered approximately 7 million paying users across RTL+ and Videoland by early 2026, while Fremantle serves global streaming giants and national broadcasters with premium scripted and unscripted IP for licensing and co – productions.

RTL Group audience is mixed: direct consumers (linear viewers and streaming subscribers) and B2B partners (content distribution partners RTL Group, advertisers, and media buyers for RTL Group) who buy reach, content rights, and programmatic inventory.

RTL Group advertisers - including advertising agencies targeting RTL Group and programmatic buyers - prioritize unified campaigns across linear and streaming; Total Video sold across platforms is the key commercial lever driving ad revenue and yield improvements in 2025 and into 2026. See Product Model of RTL Group Company for distribution and monetization context: Product Model of RTL Group Company

RTL Deutschland holds roughly 40 percent of the German TV advertising market as of early 2026, making Germany the primary market for RTL Group core customers and RTL Group advertisers and the main source of consolidated ad revenue.

Videoland's hyper-local strategy has preserved market share versus global streamers, concentrating RTL Group audience growth among Dutch streaming subscribers and advertisers targeting RTL Group channels in Europe.

Fremantle's production services see the strongest demand in the United States and United Kingdom; these markets are key to Fremantle's push toward a €3 billion annual revenue target, drawing content licensing opportunities with RTL Group and co-production partners.

Streaming demand is highest among 25-54 viewers who favor hybrid AVOD/SVOD models; this demographic drives media buyers for RTL Group to blend subscription and ad-supported buys for maximum reach.

Fremantle's shift into high-growth genres such as documentaries and high-end drama targets global platforms like Netflix and Disney+, opening new B2B and direct-to-consumer channels without abandoning RTL Group core customers in local markets.

RTL Group sustains local dominance by outspending global rivals on a per-territory basis for local content, keeping domestic channels indispensable to RTL Group audience, RTL Group advertisers, and media buyers for RTL Group.

High local content spend and integrated promos from linear to streaming increase stickiness: renewals and repeat viewing on RTL Group streaming platforms rose, supporting subscription and membership customers of RTL Group streaming.

The key lever is cross-media scale: Fremantle's global sales plus local broadcasting reach enabled RTL Group to keep digital revenue above 30 percent in 2026 while sustaining its dividend floor, preserving cash flows that matter to advertisers targeting RTL Group channels in Europe and content distribution partners RTL Group.