Who Are the Core Customers of ZJLD Group Company?

Premium sauce-aroma enthusiasts form ZJLD Group core customers, drawn to the Zhen Jiu flagship as an authentic Kweichow Moutai alternative; they are mainly middle-to-high-income professionals and business owners, accounting for an estimated 35-45% of branded spirits revenue in 2025.

Regional heritage consumers in Jiangxi and Hunan remain loyal to Li Du and Xiang Jiao brands for cultural reasons; local retail and on-trade channels in these provinces contributed roughly 22% of domestic volume in 2025.

ZJLD Group target customers mix B2C retail, on-trade (restaurants, hotels), and B2B wholesale/distribution partners; enterprise and corporate customers and resellers account for significant channel volume-wholesale distribution represented about 40% of net sales channels in 2025.

The most commercially important segment is the New Elite subsegment: younger, high-earning professionals who buy premium and sub-premium bottles and favor transparent production stories; this cohort drove an estimated 18-25% year-over-year growth in online sales channels in 2025. See Customer Acquisition of ZJLD Group Company for channel detail: Customer Acquisition of ZJLD Group Company

Guizhou (Sauce-Aroma Heartland) plus Jiangxi and Hunan represent the densest concentration of ZJLD Group core customers, accounting for an estimated ~45% of 2025 sales due to local taste preferences and entrenched distribution networks.

Beijing and Shenzhen now show outsized growth for ZJLD Group target customers; Tier 1 urban customers and migrant professionals drove year-on-year retail growth exceeding +22% in early 2026.

Channel strength lies in Direct-to-Consumer and specialty retail, which together now represent a projected 35% of total revenue in FY2025; the matured Partner Store model provides high-touch urban storefronts and improves lifetime value.

Corporate procurement remains a stable pillar-ZJLD Group B2B customers account for roughly 20% of sales-and demand is rising fastest in coastal cities and Tier 1/2 metros where corporate hospitality and gifting volumes expanded in 2025-early 2026.

ZJLD Group targets younger and occasional drinkers by launching smaller format bottles and refreshed packaging for Kai Kou Xiao and Li Du, entering adjacent casual and gifting segments. Digital traceability and smart distillery tours attract tech – savvy consumers and improve conversion from online shoppers, helping ZJLD Group target customers diversify beyond traditional collectors and connoisseurs.

Zhen Jiu remains strictly positioned as the high – end, sauce – aroma flagship, preserving provenance, limited releases, and premium pricing that retain connoisseur loyalty. Controlled distribution, vertical quality checks, and storytelling on provenance ensure ZJLD Group core customers continue to value scarcity and authenticity.

Smaller brands build repeat purchase through accessible price points and higher purchase frequency; premium buyers remain sticky due to aging programs and collectors' releases. In 2025 ZJLD Group reported a mid – single – digit increase in repeat orders for non – flagship lines while premium channel ASPs stayed stable, indicating deeper usage across segments.

The key growth lever is disciplined brand segmentation plus digital traceability: QR – enabled provenance and smart – distillery experiences raised online conversion and supported higher margins in e – commerce and duty – free channels in 2025. This hedge against shifting tastes lets ZJLD Group client segments capture regional flavor preferences while protecting ZJLD Group core customers in the premium tier.