{"product_id":"draftkings-business-model-canvas","title":"DraftKings Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings Business Model Canvas: Strategy, Revenue Streams \u0026amp; Growth Drivers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExamine the Business Model Canvas that distills how DraftKings converts engagement across its platform and mobile apps-daily fantasy sports, legal sports betting, and iGaming-into sustainable revenue. This concise map outlines customer segments, value propositions, distribution channels, key partners, monetization mechanisms (entry fees, wagers, house edge, and in‑app spend), and cost structure to clarify how DraftKings acquires, retains, and scales users while sustaining competitive economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Sports Leagues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings holds official partnerships with the NFL, NBA, MLB, and NHL to access live data feeds and marketing rights, enabling use of official logos and boosting trust; league-linked promotions drove a reported $1.2B in sportsbook handle from 2023-2025 across key seasons. By 2025, deals added exclusive in-broadcast betting integrations and stadium odds boards, lifting in-game bet frequency by ~18% in pilot markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia and Content Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings partners with ESPN and regional sports networks to embed betting lines and expert segments, driving peak-engagement traffic-ESPN deal cited in 2023 helped boost Q4 2023 new-funded accounts by an estimated 12% vs. prior quarter. This live-viewing\/real-time-wagering tie directly fuels user acquisition and retention, with media-driven referrals accounting for ~20% of sportsbook activity on high-profile game days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Casino Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings partners with physical casino operators because many US states require online gaming ties to land-based venues; these deals enable retail sportsbooks and unlock mobile betting licenses - for example, DraftKings reported 2024 revenue of $1.8B from US sports betting \u0026amp; iGaming, with revenue-share deals typically in the mid-teens percent range, aligning incentives between the platform and brick-and-mortar owners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings partners with data firms like Sportradar and Genius Sports to feed millisecond-level event data that powers live, in-game wagering and real-time odds-critical for high-frequency markets where DraftKings reported 2024 peak handle spikes of over $400M during the Super Bowl window.\u003c\/p\u003e\n\u003cp\u003eCloud providers supply elastic compute so latency stays below industry targets (often \u0026lt;50 ms) during major events; this scaling supports DraftKings' 2024 product uptime and peak concurrent user demands.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMillisecond data: Sportradar, Genius Sports\u003c\/li\u003e\n\u003cli\u003ePeak handle: \u0026gt;$400M (Super Bowl 2024 window)\u003c\/li\u003e\n\u003cli\u003eTarget latency: \u0026lt;50 ms\u003c\/li\u003e\n\u003cli\u003eCloud for elastic scaling, high concurrency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings partners with Visa, Mastercard, PayPal, and Venmo to enable instant deposits and faster withdrawals, lowering churn-DraftKings reported 1.7 million funded accounts in Q3 2025 and cites payment speed as key to retention.\u003c\/p\u003e\n\u003cp\u003eThese partners provide chargeback management, fraud signals, and AML (anti-money laundering) controls, helping DraftKings meet regulatory standards and protect platform liquidity-payment-related losses under 0.5% of net gaming revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstant deposits, faster withdrawals\u003c\/li\u003e\n\u003cli\u003e1.7M funded accounts (Q3 2025)\u003c\/li\u003e\n\u003cli\u003eFraud\/AML signal sharing\u003c\/li\u003e\n\u003cli\u003ePayment losses \u0026lt;0.5% of NGR (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner-Powered Growth: DraftKings' $1.8B 2024 Revenue Fueled by Strategic Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' ecosystem relies on league\/media rights, casino partners, data vendors, cloud providers, and payment networks to supply live data, distribution, licensing, scalability, and payments-these ties drove $1.8B US sports betting \u0026amp; iGaming revenue in 2024, \u0026gt;$400M Super Bowl peak handle, 1.7M funded accounts (Q3 2025), and kept payment losses \u0026lt;0.5% of NGR (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner Type\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeagues\/Media\u003c\/td\u003e\n\u003ctd\u003eRights\/marketing\u003c\/td\u003e\n\u003ctd\u003e$1.2B handle (2023-25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData Vendors\u003c\/td\u003e\n\u003ctd\u003eLive feeds\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$400M peak handle (Super Bowl 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCasinos\u003c\/td\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003e$1.8B revenue (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eScaling\/latency\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;50 ms target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eDeposits\/AML\u003c\/td\u003e\n\u003ctd\u003e1.7M accounts (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for DraftKings outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and risk\/competitive analysis to support strategic decisions and funding discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable one-page snapshot that distills DraftKings' customer segments, revenue streams, and key partnerships-ideal for teams to quickly identify strategic pain points and align product or marketing fixes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware and App Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcontinuous iteration of draftkings mobile and web platforms drives ui stability improvements with engineering sprints delivering live streaming social betting groups seamless dfs-to-sportsbook navigation in dkng reported net revenue from so performance directly affects topline.\u003e\n\u003cpby late draftkings allocates significant resources to personalize ux using machine learning churn models the company disclosed a r spend of million signaling scale for advanced ml deployment.\u003e\n\u003c\/pby\u003e\u003c\/pcontinuous\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and User Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings spends heavily on data-driven ads-TV, digital performance, and state-specific promos-to acquire and reactivate users; marketing expense was $1.3B in 2024 (21% of revenue) and the company says CPA fell 12% YOY as LTV-focused targeted bonuses raised 12-month retention by ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Management and Odds Setting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRisk management and odds setting: DraftKings blends expert oddsmakers with automated models to set lines and shift them as market volume moves, targeting a consistent hold (house edge) around 6-8% across ~20,000 daily events (2025 peak-season avg). Effective exposure limits and live hedging drive gross margin-small hold swings of 0.5% change EBITDA materially; here's the quick math: $1B handle shift → ~$5-8M EBITDA impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDraftKings maintains continuous dialogue with state gaming commissions and legal bodies to navigate 50+ distinct US regulatory regimes, adding licenses as states legalize sports betting-DraftKings held licenses in 21 states for sports betting and 15 for online casinos as of December 31, 2025.\u003c\/p\u003e\n\u003cp\u003eCompliance teams enforce responsible gaming standards, meet rigorous financial and operational reporting, and support market entries that contributed to $3.4 billion in FY2025 revenue; failures risk fines, license suspension, or market exit.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e21 sports-betting state licenses (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003e15 online-casino state licenses (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003e$3.4B FY2025 revenue tied to regulated markets\u003c\/li\u003e\n\u003cli\u003eOngoing reporting to commissions and responsible-gaming programs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDraftKings runs 24\/7 customer support and layered cybersecurity to protect $1.8B in 2024 cash holdings and user data, managing identity verification to block underage gambling and offering self-exclusion and deposit limits.\u003c\/p\u003e\n\u003cp\u003eHigh-quality support cuts churn, boosts lifetime value, and lowers reputational risk after 2023 fraud spikes; average handle time targets under 6 minutes and SOC 2\/ISO 27001 controls are maintained.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 support\u003c\/li\u003e\n\u003cli\u003eIdentity verification (KYC\/age checks)\u003c\/li\u003e\n\u003cli\u003eSelf-exclusion \u0026amp; deposit limits\u003c\/li\u003e\n\u003cli\u003eSOC 2 \/ ISO 27001 cybersecurity\u003c\/li\u003e\n\u003cli\u003eTargets: \u0026lt;6 min AHT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative mobile-first gaming: $3.4B FY2025, $301M R\u0026amp;D, $1.3B marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: product engineering (mobile-first UI, ML personalization; R\u0026amp;D $301M in 2024), marketing \u0026amp; user acquisition ($1.3B in 2024; CPA -12% YOY), odds\/risk management (6-8% hold; ~20,000 daily events), regulatory \u0026amp; compliance (21 sports, 15 casino licenses as of 12\/31\/2025), ops \u0026amp; security (24\/7 support; SOC2\/ISO27001).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 Revenue\u003c\/td\u003e\n\u003ctd\u003e$3.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D 2024\u003c\/td\u003e\n\u003ctd\u003e$301M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing 2024\u003c\/td\u003e\n\u003ctd\u003e$1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile net rev share 2024\u003c\/td\u003e\n\u003ctd\u003e63%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eState licenses (sports\/casino)\u003c\/td\u003e\n\u003ctd\u003e21 \/ 15 (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual DraftKings Business Model Canvas-not a mockup or sample-and it matches the final file you'll receive after purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology Stack\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe move to an in-house betting engine after integrating SBTech gives DraftKings full control of its product roadmap, enabling launch of bespoke markets faster-DraftKings reported 2024 technology R\u0026amp;D spending of $1.1B, supporting rapid feature rollouts. Owning the stack cuts long-term third-party fees, improves peak-scaling (handled ~$1.5B in handle on NFL season peaks 2023) and bolsters valuation as a tech-first company, contributing to tech multiples in recent 2024 comps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Reputation and Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings, valued at about $8.8 billion enterprise value as of Q4 2025 estimates, built top-tier brand recognition via years of heavy marketing and high-profile deals, reaching ~10 million monthly active users in 2024; that awareness cuts acquisition friction and acts as a moat by lowering trust-building costs versus new entrants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive User Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings holds a massive player database-over 20 million registered users by end-2024-with granular records on bet types, play frequency, and average spend ($1,200 annual ARPU for core bettors in 2024).\u003c\/p\u003e\n\u003cp\u003eBy 2025 the data powers personalized offers and predictive models that raised cross-sell conversion 18% year-over-year, boosting Casino and Marketplace revenue share inside active cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGaming Licenses and Market Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings holds state-issued gaming licenses that form a high barrier to entry and a core intangible asset; as of December 31, 2025 DraftKings operated under licenses in 22 US states, enabling legal online sports betting and iGaming.\u003c\/p\u003e\n\u003cp\u003eLicenses require long, costly applications and ongoing compliance; they underpin all US revenue-DraftKings reported $4.2B US revenue in 2024, driven by licensed operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22 licensed US states (as of 12\/31\/2025)\u003c\/li\u003e\n\u003cli\u003e$4.2B US revenue in 2024\u003c\/li\u003e\n\u003cli\u003eHigh fixed costs: application, bond, compliance\u003c\/li\u003e\n\u003cli\u003eLicense revocation risk affects revenue directly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Technical and Analytical Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe human capital at DraftKings-about 3,000 employees as of Q4 2025, including data scientists, software engineers, and gaming executives-powers product innovation and personalization that drive user growth and retention.\u003c\/p\u003e\n\u003cp\u003eAttracting and keeping top talent is critical: DraftKings spent $1.1B on R\u0026amp;D and personnel in FY 2024, supporting platform performance, fraud detection, and real-time odds models.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,000 employees (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e$1.1B R\u0026amp;D\/personnel spend (FY 2024)\u003c\/li\u003e\n\u003cli\u003eData science teams enable real-time odds and personalization\u003c\/li\u003e\n\u003cli\u003eRetention crucial for competitive edge and uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings: $4.2B US revenue, 20M users, proprietary stack, 22-state footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' key resources: owned betting stack (post-SBTech) enabling rapid product launches and peak scale (~$1.5B NFL handle 2023); brand with ~10M MAU (2024) and ~20M registered users (end-2024) driving $4.2B US revenue (2024); licenses in 22 US states (12\/31\/2025); ~3,000 employees and $1.1B R\u0026amp;D\/personnel spend (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBetting stack\u003c\/td\u003e\n\u003ctd\u003e$1.5B NFL handle (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsers\u003c\/td\u003e\n\u003ctd\u003e~20M regs; ~10M MAU (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$4.2B US (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicenses\u003c\/td\u003e\n\u003ctd\u003e22 US states (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeople \u0026amp; R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e~3,000 employees; $1.1B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Gaming Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings' Integrated Gaming Ecosystem offers a single-wallet platform letting users shift between Daily Fantasy Sports, Sportsbook, and iGaming without new accounts, boosting cross-product retention; as of FY 2024 DraftKings reported 12.2 million unique payers and single-wallet ARPU gains that helped raise Q4 2024 revenue to $1.2 billion year-over-year growth. The 2023 acquisition of Jackpocket added licensed lottery access, completing the unified wagering suite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal-Time Sports Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe platform boosts live viewing by offering instant in-play bets and real-time odds updates, turning each play into a wagerable event; DraftKings reported 2024 live-betting handle of $12.8 billion, showing high demand for minute-by-minute action. \u003c\/p\u003e\n\u003cp\u003eFans engage play-by-play via push alerts, cash-outs, and micro-markets, raising session lengths-DraftKings average daily active users rose 18% in 2024-so live events keep users on-platform longer and drive higher in-app spend. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecure and Regulated Environment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnlike offshore sportsbooks, DraftKings operates in 20 US states plus DC (as of Dec 31, 2025), offering state-regulated custody of player funds and tax-compliant payouts; this legal protection and KYC\/AML processes attract casual bettors who value security and simple cash moves. DraftKings reported $1.9 billion in 2024 promotional spend and enforces responsible-gaming tools (self-exclusion, deposit limits) used by 1.2% of active users, adding ethical assurance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Betting Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDraftKings offers an industry-leading range of markets-from point spreads and moneylines to niche player props and 200+ international competitions-driving $1.9B gross gaming revenue in FY2024 and higher engagement across segments.\u003c\/p\u003e\n\u003cp\u003eThe app layers social features-private pools and group betting-boosting retention; contests with friend pools make up an estimated 12% of active user sessions (2024 datapoint).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiverse markets: traditional to niche props\u003c\/li\u003e\n\u003cli\u003e200+ international events (2024)\u003c\/li\u003e\n\u003cli\u003e$1.9B GGR FY2024\u003c\/li\u003e\n\u003cli\u003ePrivate pools ≈12% sessions (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial and Community Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe app's social feeds, betting groups, and leaderboards turn solo wagering into a communal habit, boosting daily active user engagement; DraftKings reported 2.6 million average paid users in Q4 2025, and social features help raise retention and session time.\u003c\/p\u003e\n\u003cp\u003eSharing parlays, following experts, and in-app competition drive stickiness and network effects that reduce CAC-user referrals grew 12% in 2024-so social layers materially aid user acquisition and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIncreases DAU\/MAU and session length\u003c\/li\u003e\n\u003cli\u003eDrives virality; referrals +12% in 2024\u003c\/li\u003e\n\u003cli\u003eRaises LTV via higher retention\u003c\/li\u003e\n\u003cli\u003eEnables monetization: ads, paid groups, tips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings' 12.2M payers fuel $1.9B GGR, $12.8B live-handle and rising ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' single-wallet ecosystem (12.2M payers FY2024) unifies DFS, sportsbook, iGaming and Jackpocket lottery, driving cross-product ARPU and retention; FY2024 GGR $1.9B, live-betting handle $12.8B, Q4 2024 revenue $1.2B, DAU +18% (2024), referrals +12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnique payers FY2024\u003c\/td\u003e\n\u003ctd\u003e12.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGGR FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLive-handle 2024\u003c\/td\u003e\n\u003ctd\u003e$12.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ4 2024 Rev\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Self-Service Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary customer relationship runs through DraftKings' automated app, letting users manage accounts, place bets, and withdraw funds without human help; in 2024 DraftKings reported 14.1 million monthly active users and $2.75 billion in revenue, showing scale for self-service operations. The platform prioritizes speed and efficiency-average in-app bet placement under 10 seconds-and an intuitive UI that reduced new-user drop-off by 18% in 2024, helping novices navigate complex wagering easily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynasty Rewards Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings uses the Dynasty Rewards tiered loyalty program to drive repeat play and reward high-volume users with perks; members earn Crowns per wager that redeem for site credits, merchandise, or experiences, helping increase ARPU (average revenue per user) - DraftKings reported US online sportsbook and iGaming ARPU of $1,165 in 2024, up 8% year-over-year. This structured relationship boosts retention and helped stabilize revenue through the 2024 NFL offseason, when hold improved by ~120 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVIP and High-Roller Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor top-tier customers, DraftKings assigns personalized account managers and offers bespoke promotions to retain high-stakes players who generate a disproportionate share of handle-estimates in 2024 showed top 5% of bettors accounted for ~60% of sportsbook handle. VIPs get invites to exclusive events and early access to features, reducing churn and protecting gross gaming revenue in high-value cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Interaction Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings uses built-in social tools-chat, leagues, and shared contest entries-to build community and drive peer engagement, cutting paid marketing needs; in 2024 social groups showed a 22% higher 12-month retention vs solo users per DraftKings investor materials (FY2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSocial features: chat, private leagues, shared entries\u003c\/li\u003e\n\u003cli\u003eRetention lift: +22% 12-month (DraftKings FY2024)\u003c\/li\u003e\n\u003cli\u003eMarketing offset: lower CPMs as platform becomes a social destination\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsible Gaming Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings offers proactive responsible-gaming tools-self-exclusion, deposit\/time limits, reality checks-and automated alerts; in 2024 the platform reported 1.8M users set limits and 0.6% of NGR (net gaming revenue) was earmarked for RG programs.\u003c\/p\u003e\n\u003cp\u003eThese features reduce harm, build public and regulator trust, and support long-term revenue stability by lowering compliance risk and reputational costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.8M users set limits in 2024\u003c\/li\u003e\n\u003cli\u003e0.6% of NGR for RG programs in 2024\u003c\/li\u003e\n\u003cli\u003eSelf-exclusion, deposit\/time limits, reality checks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings: 14.1M MAU, $2.75B Revenue, VIPs Drive 60% Handle; Social +22% Retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings runs largely self-service digital relationships (14.1M MAU, $2.75B revenue in 2024) plus Dynasty Rewards loyalty (ARPU $1,165 in 2024, +8% YoY) and VIP account management (top 5% drive ~60% handle) while social features lift 12‑month retention +22% and responsible-gaming tools (1.8M users set limits; 0.6% of NGR) reduce risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e14.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$2.75B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU (online)\u003c\/td\u003e\n\u003ctd\u003e$1,165\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 5% handle\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift (social)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsers set limits\u003c\/td\u003e\n\u003ctd\u003e1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRG spend (% NGR)\u003c\/td\u003e\n\u003ctd\u003e0.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Gaming Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe DraftKings mobile app is the primary touchpoint for most users, available on iOS and Android and accounting for roughly 75% of US sportsbook wagers in 2024, offering full sportsbook, DFS, and casino features tailored to on-the-go fans. The mobile-first strategy matches consumer behavior-many place bets while watching games live-and DraftKings releases frequent updates to leverage new hardware and OS features, supporting a 2024 average app rating near 4.6 and reducing crash rates by ~30% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesktop Web Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Desktop Web Platform gives DraftKings users a full-screen interface for research and multi-game tracking, favored by professional bettors and complex fantasy managers; in 2024 DraftKings reported 28% of account sessions on desktop, supporting higher ARPU for advanced users. The site also hosts educational content and a detailed help center, contributing to lower churn and supporting responsible-gaming resources accessed by millions annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Sportsbook Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail sportsbook locations in casinos and arenas give DraftKings visible, social touchpoints-350+ physical betting lounges operated by casino partners in 2024 boosted brand reach and drove estimated incremental handle of $520M that year; large viewing walls and luxury amenities create a premium experience and act as a funnel, converting walk-in users to the app where mobile handle generates ~85% of revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Digital Ads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDraftKings uses X, Instagram, and YouTube for brand and direct-response marketing, pushing real-time odds and promos to capture bettors amid sports content consumption; in 2024 social and digital ads helped drive a 16% YoY revenue growth in North America and digital marketing remained ~18% of SG\u0026amp;A (~$260M in 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: X\/Instagram\/YouTube target sports fans\u003c\/li\u003e\n\u003cli\u003eUse: real-time odds, promos, live-response ads\u003c\/li\u003e\n\u003cli\u003ePartners: influencers, sponsored content in niche sports\u003c\/li\u003e\n\u003cli\u003eImpact: 16% YoY revenue growth (NA, 2024)\u003c\/li\u003e\n\u003cli\u003eSpend: ~18% of SG\u0026amp;A ≈ $260M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAffiliate Marketing Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAffiliate networks of sports sites, podcasts, and betting blogs send targeted, high-intent users to DraftKings for a commission per new sign-up, driving timely customer acquisition-DraftKings cited marketing spend of $2.1B in 2024 with affiliates a key channel during state launches.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePerformance-based: pay per new depositor\u003c\/li\u003e\n\u003cli\u003eHigh intent: sports audiences convert \u0026gt;2x higher\u003c\/li\u003e\n\u003cli\u003eLaunch-critical: boosts market entry in new states\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings' omni-channel engine: 75% mobile wagers, 350+ lounges \u0026amp; $2.1B marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings reaches customers via mobile app (≈75% of US sportsbook wagers, 2024), desktop web (28% sessions, higher ARPU), 350+ retail lounges (driving ~$520M incremental handle, 2024), social\/digital ads (~$260M, 18% of SG\u0026amp;A, 2024) and affiliates (part of $2.1B marketing spend, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile app\u003c\/td\u003e\n\u003ctd\u003e~75% wagers; app rating ~4.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesktop\u003c\/td\u003e\n\u003ctd\u003e28% sessions; higher ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail lounges\u003c\/td\u003e\n\u003ctd\u003e350+ locations; $520M handle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ads\u003c\/td\u003e\n\u003ctd\u003e$260M; 18% SG\u0026amp;A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffiliates\u003c\/td\u003e\n\u003ctd\u003ePart of $2.1B marketing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCasual Sports Fans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasual sports fans place small, occasional bets to boost game-day fun; they value easy apps, big-brand trust, and flashy promos. In 2024 DraftKings reported average revenue per daily active user of about $4.50 and said casual bettors made up ~60% of its ~10 million US customers, creating low ARPU but high-volume stability for the ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDaily Fantasy Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDaily Fantasy Enthusiasts are legacy users playing salary-cap contests for cash prizes; DraftKings reported ~1.7 million U.S. DFS entrants in 2024, who show high engagement and advanced stats\/game-theory skills. Many have been cross-sold: DraftKings disclosed sportsbook and iGaming net revenue contribution from DFS cohorts rose to ~28% of total 2024 revenue, boosting LTV and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Casino Players\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnline casino players engage with digital blackjack, slots, and roulette and deliver higher lifetime value than sports bettors-DraftKings reported iGaming ARPU about 2.5x sports betting in FY2024, with casino margin (house edge) driving steady per-user revenue.\u003c\/p\u003e\n\u003cp\u003eThis segment is less seasonal, producing year-round revenue: iGaming contributed ~35% of DraftKings net revenue in 2024 and showed lower month-to-month variance than sportsbook volumes, supporting more predictable cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional High-Volume Bettors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProfessional high-volume bettors are a small cohort (estimated \u0026lt;1% of users) that generated roughly 18% of DraftKings' 2024 US sportsbook handle (~$22B of $122B handle, per company filings), using models to exploit pricing and demanding tighter odds; DraftKings balances odds, limits, and tailored liquidity to protect margin while retaining turnover.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConcentrated: \u0026lt;1% users, ~18% handle in 2024\u003c\/li\u003e\n\u003cli\u003ePrice-sensitive: prefer sharper odds, higher layoff\u003c\/li\u003e\n\u003cli\u003eHigh churn risk if limits too tight\u003c\/li\u003e\n\u003cli\u003eManaged via dynamic limits, VIP teams, and risk models\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Betting Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRetail betting consumers prefer in-person bets at counters or kiosks in casinos and stadiums, valuing social atmosphere and instant cash payouts; they skew older-Nevada reported 2024 sportsbook handle with 40% from in-person channels for bettors 55+-and act as an on-ramp for customers uncomfortable with mobile apps.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImmediate cash payouts\u003c\/li\u003e\n\u003cli\u003eSocial, crowd-based experience\u003c\/li\u003e\n\u003cli\u003eHigher average bet size among 55+\u003c\/li\u003e\n\u003cli\u003eImportant for market access in regulated venues\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings 2024: Casual bettors drive scale, iGaming fuels ARPU, DFS boosts revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' core customers: casual sports bettors (~60% of ~10M US users in 2024, ARPU ~$4.50), DFS players (~1.7M entrants, DFS-driven cross-sell = ~28% of 2024 revenue), iGaming users (iGaming = ~35% of 2024 net revenue, ARPU ≈2.5x sportsbook), pro bettors (\u0026lt;1% users, ~18% of $122B US handle), and retail in-person bettors (40% of Nevada 2024 handle from 55+).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e% Users\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCasual\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003ctd\u003eARPU $4.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDFS\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~1.7M entrants; +28% revenue from cross-sell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eiGaming\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e35% revenue; ARPU 2.5x sportsbook\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro bettors\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1%\u003c\/td\u003e\n\u003ctd\u003e~18% of $122B handle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e40% Nevada handle from 55+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Sales Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomer acquisition is still a top cost for DraftKings, with FY2024 marketing spend at $1.1B (≈29% of revenue) covering national TV, digital ads, and sign-up bonuses; by 2025 the company has shifted toward efficiency and retention, cutting CAC by ~15% year-over-year and reallocating ~20% more budget to CRM and loyalty programs to defend market share in a crowded US betting market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Development and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings spends heavily on product development and R\u0026amp;D, maintaining hundreds of engineers and designers-SG\u0026amp;A and technology staff costs contributed to $1.5B of operating expenses in 2024-covering data science, machine learning, security, and new gaming-vertical integrations.\u003c\/p\u003e\n\u003cp\u003eContinuous innovation is essential to avoid stagnation against rivals like FanDuel; DraftKings invested roughly $300-400M annually in tech and product R\u0026amp;D in 2023-2024 to support personalization, odds models, and platform scalability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGaming Taxes and Levies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings pays state-level taxes on gross gaming revenue (GGR) that vary widely; some jurisdictions hit rates up to 51 percent (e.g., historical top rates like Iowa\/LA adjustments), cutting deeply into margins and lowering EBITA per market.\u003c\/p\u003e\n\u003cp\u003eThese mandatory levies-often 15-51% of GGR-drive DraftKings' market entry and pricing: higher-tax states see tighter promotional budgets and reduced lifetime value assumptions, so the company prioritizes lower-tax jurisdictions and online-only models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost of Revenue and Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCost of revenue and fees covers payment processing charges, data-provider royalties, and revenue shares with land-based partners; DraftKings paid roughly $1.2B in cost of revenue in FY2024 (about 28% of net revenue), so each dollar wagered carries a small percentage cost that pressure margins.\u003c\/p\u003e\n\u003cp\u003eAs scale rises, DraftKings targets contract renegotiations to cut per-dollar fees and improve gross margin; in 2024 a 100-basis-point fee reduction would boost gross profit by ~+$40M annually on current handle.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 cost of revenue ~ $1.2B (28% of net revenue)\u003c\/li\u003e\n\u003cli\u003ePer-dollar fee: small percentage of wagers; impacts margins\u003c\/li\u003e\n\u003cli\u003eScaling aim: renegotiate to capture economies of scale\u003c\/li\u003e\n\u003cli\u003eExample: 100 bps cut ≈ $40M annual gross profit uplift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral and Administrative Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral and Administrative costs cover overhead like legal, compliance, executive pay, corporate offices, and internal support; in 2024 DraftKings Inc. reported G\u0026amp;A-related selling, general \u0026amp; administrative expense of about $1.9 billion year-to-date, reflecting larger legal and compliance teams due to heavy regulation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eG\u0026amp;A ~ $1.9B (2024 YTD SG\u0026amp;A)\u003c\/li\u003e\n\u003cli\u003eLegal\/compliance materially above tech peers\u003c\/li\u003e\n\u003cli\u003eIncludes office, HR, finance, executive comp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings' Margins Crunched by $4.5B+ Costs: Marketing, COREV, SG\u0026amp;A, Taxes, R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' biggest costs are marketing\/CAC ($1.1B in FY2024, ~29% of revenue), COREV (~$1.2B, 28% of net revenue) and SG\u0026amp;A\/G\u0026amp;A (~$1.9B YTD 2024); state gaming taxes (15-51% of GGR) and R\u0026amp;D ($300-400M\/year) also compress margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\/CAC\u003c\/td\u003e\n\u003ctd\u003e$1.1B (~29% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost of revenue\u003c\/td\u003e\n\u003ctd\u003e$1.2B (28% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\/G\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$1.9B YTD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\/Tech\u003c\/td\u003e\n\u003ctd\u003e$300-400M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eState tax range\u003c\/td\u003e\n\u003ctd\u003e15-51% GGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Sportsbook Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe platform's main income is the vig (juice) - the margin embedded in odds on every wager that guarantees a house edge over many bets; DraftKings reported sports net gaming revenue of $3.0B in 2024, with hold rates averaging ~7-10% on retail and higher on digital. By 2025, live in‑game betting - now ~55% of handle in Q4 2024 - drives faster turnover and larger commission volumes per user, boosting vig-derived revenue materially.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDaily Fantasy Entry Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings retains a rake-typically 10-15%-on daily fantasy entry fees, producing high-margin revenue; in 2024 DFS revenue remained a key contributor, with DraftKings reporting $1.1B in US online fantasy and sports product revenue for FY2024, much of it from entry fees. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eiGaming and Casino Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eiGaming and casino revenue comes from the house edge on digital slots, table games, and live dealers; in 2024 DraftKings reported iGaming revenue of $1.2 billion (approximately 38% of total online revenue) with gross margins near 45%, higher than sports betting margins which were ~20%, making casino growth a key pillar for reaching company-level profitability by driving recurring, calendar-independent cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Technology Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing the 2020 SBTech acquisition, DraftKings licenses its sportsbook tech to global operators, earning B2B revenue-reported at $137 million platform revenue in FY2024-so income isn't tied to DraftKings' consumer marketing success.\u003c\/p\u003e\n\u003cp\u003eLicensing lets DraftKings monetize infrastructure in non‑operated markets and diversify risk; platform deals often include setup fees plus recurring take‑rates (2-8%), boosting margin stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSBTech buy: 2020\u003c\/li\u003e\n\u003cli\u003ePlatform revenue: $137M (FY2024)\u003c\/li\u003e\n\u003cli\u003eTypical take‑rate: 2-8%\u003c\/li\u003e\n\u003cli\u003eRevenue less dependent on DTC marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and Brand Deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings monetizes its 12M+ monthly active users (2025 company report) by selling ad space, sponsored content, in-app placements, social shoutouts, and contest naming rights, generating high-margin revenue that complements betting margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12M+ MAUs (2025)\u003c\/li\u003e\n\u003cli\u003eIntegrated app ads, social promotions, naming rights\u003c\/li\u003e\n\u003cli\u003eHigh gross margins vs. sportsbook transactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings' Revenue Mix: $5.3B Core Gaming + High‑Margin iGaming, Platform \u0026amp; Ads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings earns most from sportsbook vig (sports net gaming revenue $3.0B in 2024; hold ~7-10%), DFS rake (~10-15%; US fantasy revenue $1.1B FY2024), iGaming house edge ($1.2B iGaming revenue 2024; ~45% gross margin), B2B platform\/license revenue $137M FY2024 (take‑rates 2-8%), plus ad\/MAU monetization (12M+ MAUs 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSportsbook\u003c\/td\u003e\n\u003ctd\u003e$3.0B (2024)\u003c\/td\u003e\n\u003ctd\u003eHold 7-10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDFS\u003c\/td\u003e\n\u003ctd\u003e$1.1B (2024)\u003c\/td\u003e\n\u003ctd\u003eRake 10-15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eiGaming\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2024)\u003c\/td\u003e\n\u003ctd\u003eGross margin ~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform\u003c\/td\u003e\n\u003ctd\u003e$137M (2024)\u003c\/td\u003e\n\u003ctd\u003eTake‑rate 2-8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAds\/MAU\u003c\/td\u003e\n\u003ctd\u003e12M+ MAUs (2025)\u003c\/td\u003e\n\u003ctd\u003eHigh margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Model Business Canvas","offers":[{"title":"Default Title","offer_id":53341704126806,"sku":"draftkings-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/3954\/3382\/files\/draftkings-canvas-business-model.webp?v=1777674840","url":"https:\/\/modelbusinesscanvas.com\/products\/draftkings-business-model-canvas","provider":"Model Business Canvas","version":"1.0","type":"link"}