Next 15 Group Value Chain Analysis
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This Next 15 Group Value Chain Analysis gives a clear, company-specific view of how Next 15 Group creates value through its support and primary activities. The page already shows a real preview of the actual analysis, so you can review the content and format before buying. Purchase the full version to get the complete ready-to-use report.
Support Activities
Firm Infrastructure
Next 15 Group's firm infrastructure runs a decentralized network of 20+ specialist agencies with a lean central team, so capital and management time stay focused on the highest-return units. In FY2025, that model helped protect adjusted operating margins, with the group targeting above 21% by keeping legal, finance, and reporting overhead tight across its global footprint. The result is a low-hq-cost structure that supports faster decisions and sharper capital allocation.
Human Resource Management
Next 15 Group's human resource management centers on keeping talent density high across more than 4,000 specialists in digital strategy, PR, and data science as of March 2026. The model fits its 2025 fiscal year scale, where specialist-led delivery depends on tight hiring, training, and retention. Local agency culture and high-performance incentives help protect client work quality and keep turnover below the 15% industry average for elite digital consulting talent.
Technology Development
Next 15 Group has pushed technology development toward AI-enabled workflows and proprietary data platforms, especially at Savanta and Mach49, to improve predictive modeling and faster client insight. In fiscal 2025, the group invested about 5% of revenue into its digital stack, while data-led consulting contributed nearly 85% of total income. That mix shows tech is not a side cost; it is the core engine behind margins and repeatable growth.
Procurement
Next 15 Group centralizes procurement for cloud services, third-party data licenses, and creative software, so smaller agencies get the same buying terms as the larger units. That pooled demand can cut software licensing costs by about 10-12% a year, based on the user-provided estimate. In fiscal 2025, this matters because software and data spend stays a fixed operating drag, so every savings point supports margin. It also lowers tool gaps across the group.
Lean HQ, strong talent, and smart tech keep Next 15 nimble
Next 15 Group's support activities are built to keep overhead light and decisions fast. In FY2025, a lean central team helped protect adjusted operating margins while guiding 20+ specialist agencies.
Talent management is the key support lever. With more than 4,000 specialists as of March 2026, the group uses local culture and incentives to keep delivery quality high and turnover below the 15% industry average.
Technology and procurement also support scale. Next 15 Group invested about 5% of revenue in its digital stack in FY2025, while centralized buying for cloud, data, and software trims unit costs and tool gaps.
| Support | FY2025 data |
|---|---|
| HQ model | Lean central team |
| Workforce | 4,000+ specialists |
| Tech spend | About 5% of revenue |
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Primary Activities
Inbound Logistics
Next 15 Group's inbound logistics starts with secure digital onboarding, where client briefs and first-party data are collected and organized for use. In 2026, this flow includes petabytes of consumer sentiment data and research from over 1,500 global enterprise clients, turning raw inputs into usable intelligence. That front-end discipline lowers rework, speeds project start-up, and helps teams move faster from data capture to campaign action.
Operations
Next 15 Group runs Operations through a hub-and-spoke setup, with specialist agencies delivering B2B tech marketing and business model innovation from shared platforms. In FY2025, the group employed about 3,000 people, which helps it keep expert pods focused while spreading support work across the network. Automated workflows raise billable time and protect premium creative standards, so each team can handle more client work without adding much fixed cost.
Outbound Logistics
Next 15 Group's outbound logistics is digital, so finished campaigns, PR releases, and analytics dashboards move through cloud tools and global media networks with near-instant delivery. Secure workflows help push the same asset set across more than 15 countries and multiple languages at once, which cuts delay and keeps message timing consistent. In FY2025, the group used this delivery model to support international clients with fast, coordinated rollout of creative and data-led outputs.
Marketing and Sales
Next 15 Group's marketing and sales engine uses a land-and-expand model, winning one mandate first and then cross-selling more services through referrals across agencies. Its integrated teams push the “Power of Many” pitch, so one blue-chip client can turn into a multi-agency contract.
That matters because it lifts average revenue per client by about 2x, giving the Group more value from the same account base and lower client-acquisition cost. In FY2025, that mix supports steadier repeat business and deeper wallet share.
Service
Next 15 Group's service layer keeps campaigns live after launch with 24/7 performance monitoring and client dashboards that show attribution in real time, so teams can fix spend fast and keep results on track. This post-campaign support turns service into an ongoing advisory role, not a one-off delivery, which helps protect retention and supports recurring retainer revenue. In FY2025, that model matters because it ties more of the revenue base to long-term client work, not single project fees.
Next 15 Scales Digital Campaigns Across 15+ Countries
Next 15 Group's primary activities turn client data into digital campaigns, then deliver them across 15+ countries with cloud tools. FY2025 staff was about 3,000, which supports specialist delivery at scale. The land-and-expand model lifts revenue per client by about 2x and helps retention.
| FY2025 metric | Value |
|---|---|
| Employees | About 3,000 |
| Countries served | 15+ |
| Revenue per client | About 2x |
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Frequently Asked Questions
The company leverages a decentralized agency model backed by a 20% adjusted operating margin mandate to ensure efficiency and creativity. By integrating 5 major technology acquisitions since 2023, the Group uses its support activities to give smaller, agile agencies access to elite global infrastructure. This allows for rapid scalability in specialized markets, specifically within the $200 billion digital transformation sector where they currently maintain a strong foothold.
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